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Award Winning Comfort

Recognized by the Best

Apartment Therapy Best Overall Pillow Apartment Therapy Best List, Back Sleepers Oprah Daily Sleep Awards 2024 PureWow 95 Rated Sleepiverse Best Luxury Pillow Sleepiverse Best Luxury Pillow, Down Feather Architectural Digest Best Soft Pillow Good Housekeeping Bedding Awards
  1. 2026

    New York Post — Best Pillow for Most Sleepers

    Named best for most sleepers in its editor-tested best bed pillows guide.

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  2. 2026

    Good Housekeeping — Best Down Feather

    Featured as Best Down Feather in its pillow recommendations.

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  3. 2026

    The Spruce — Best Down Feather

    Recognized as the Best Down Feather in its pillow guide for combination sleepers.

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  4. 2026

    Dorm Therapy — Best Pillow

    Selected as Best Pillow in its dorm bedding essentials.

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  5. 2026

    The Spruce — Best Overall

    Named Best Overall in its guide to the best down pillows.

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  6. 2026

    Consumer Health Digest — Top-Rated Affordable Pillows

    Featured among its top-rated affordable pillow recommendations.

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  7. 2026

    The Spruce — Best Down Blend

    Recognized as Best Down Blend in its down comforter guide.

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  8. 2026

    Apartment Therapy — Best for Back & Combination Sleepers

    Selected as Best for Back and Combination Sleepers in its editor-tested pillow guide.

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  9. 2026

    The Spruce — Best Down

    Named Best Down in its guide to the best pillows to buy.

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  10. 2026

    Sleepiverse — Best Hotel-Style

    Featured as Best Hotel-Style in its pillow recommendations.

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  11. 2026

    Business Insider — Best Hotel-Style

    Recognized as Best Hotel-Style in its guide to the best pillows.

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  12. 2026

    Travel + Leisure — Best for Side Sleepers

    Selected as Best for Side Sleepers in its luxury hotel pillow guide.

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  13. 2026

    Sleep Foundation — Best Value

    Named Best Value in its guide to the best hotel pillows.

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  14. 2025

    CNN Underscored — Best Tested

    Recognized in "The best pillows for side sleepers, tried and tested."

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  15. 2025

    New York Magazine, The Cut — Best Pillow for Side Sleepers

    Named Best Pillow for Side Sleepers in "The Best Pillows From a Really Picky Sleeper."

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  16. 2024

    Oprah Daily — Sleep O-Wards Winner

    A 2024 Sleep O-Wards winner.

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  17. 2024

    Good Housekeeping — Best Value, Best Down Pillows

    Named Best Value in the Good Housekeeping Institute's Best Down Pillows testing.

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  18. 2023

    Best Products — Best Pillow for Stomach Sleepers

    Named Best Pillow for Stomach Sleepers.

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  19. 2022

    Architectural Digest — Best Soft Pillow, Best Sleep Awards

    Named Best Soft Pillow in the 2022 Best Sleep Awards.

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  20. 2022

    Good Housekeeping — Bedding Awards Winner

    A winner in the 2022 Good Housekeeping Bedding Awards.

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  21. 2021

    Apartment Therapy — Best Overall Pillow

    Named Best Overall Pillow on its Best List.

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  22. 2021

    Men's Health — Best Pillow, Sleep Awards

    Featured as a Best Pillow in the 2021 Men's Health Sleep Awards.

    Source →

“very soft and fluffy pillows”

— Architectural Digest

In The News

Recent Coverage

Press coverage of FluffCo
Outlet Article Link
The Quality Edit "How I Turned My Nightly Self-Care Routine Into A Five-Star Hotel Experience With Fluff Co"
CNN Underscored "The best pillows for side sleepers in 2026, tried and tested"
New York Post "Don’t lose sleep over your pillow — these 8 editor-tested ones are the best"
The Quality Edit "The Best Sleep Products for Deeper, Better Rest (Tested in My New Apartment and Verified by Experts)"
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Good Housekeeping "11 Best Pillows on Amazon for Every Sleep Style"
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The Luxe List "Mother’s Day Gifts Exuding Innovation, Indulgence & Everyday Luxury"
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The Spruce "The 7 Best Down Pillows The Spruce Has Tested"
Wirecutter "The Best Bed Pillows"
Good Housekeeping "9 Best Pillows on Amazon, According to Testing of 200+ Pillows"
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All American Made "Father’s Day Gifts Made in the USA: 17 Picks for 2026"
The Grommet "Here Are 30+ Cool Inventions That Make Great Gifts"
The Grommet "18 Smart Sleep Solutions That Really Work"
Washington Times "15 American-made products to help you stay cool and beat the summer heat"
The Spruce "The 9 Best Down Comforters The Spruce Has Tested"
Apartment Therapy "The Best Editor-Tested Pillows for Every Kind of Sleeper"
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Parents "The 40 Best Self-Care Gifts for Relaxing and Unwinding"
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Travel + Leisure "The Best Luxury Hotel Pillows"
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People "I Scoured Nordstrom's Presidents Day Deals so You Don't Have To — My Top Picks Start at Just $10"
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Mashable "The best Presidents' Day mattress deals — save up to 60% on mattresses, beds, sheets, and pillows"
The Kitchn "I Find Shopping Deals for a Living — These Are the Only Early Presidents' Day Sales Worth Checking Out"
People "What to Buy on Presidents Day: Don't Miss These 51 Deals on Apple, Ugg, Shark, and More from $2"
NBC News "'GMA' Deals & Steals for better sleep"
GMA "'GMA' Deals & Steals for better sleep"
People "I'm Shopping on a Strict Budget, so I'm Filling My Nordstrom Cart with These Super Discounts Under $50"
Yahoo (Esquire Pickup) "29 Luxury Valentine's Day Gifts Your Wife Will Love"
Consumer Tech Trend "Gifts For Her"
AOL (Esquire Pickup) "29 Luxury Valentine's Day Gifts Your Wife Will Love"
Airmail "Under Cover"
Esquire "29 Luxury Valentine's Day Gifts Your Wife Will Love"
Parade Home & Garden "I Thought I'd Found the Perfect Pillow—Until I Discovered This Hotel-Quality Version"
Yahoo (Parade Pickup) "FluffCo Down Alternative Hotel Pillow Review"
Yahoo (GH Pickup) "7 Best Down Pillows of 2026, According to Testing"
Good Housekeeping "7 Best Down Pillows of 2026, According to Testing (best value)"

Press Inquiries

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press@fluff.co