Down Alternative Pillow
- ✓Made in America 🇺🇸
- ✓Hotel quality, hypoallergenic
- ✓100% Vegan
- ✓Machine washable, always fluffy
Spend More, Get More Free
Your order includes:
- ✓ 1x Down Alternative Pillow
Extra Pillow Deal! $39 $69
SAVE $30
Add a second Down Alternative Pillow to your order at an exclusive discount — same size and fluff you picked.
2 More Pillows! $49 each $69
SAVE $40
Add two more Down Alternative Pillows at just $49 each — same size and fluff you picked.
Pillow Protector Set $19 $42
SAVE $23
Just under $10 per protector — a zippered 2-pack, sized to match your pillows, so they stay fresh night after night.
NOTE: Soft Fluff = less filling for a softer feel. Firm Fluff = more filling for a firmer feel. Extra Firm Fluff = the firmest option for sleepers who prefer a more substantial feel.
For this pillow, we worked tirelessly with our manufacturer to recreate the same hotel pillow experience as the Down & Feather, but with 100% all-vegan microfiber so that we can bring this great pillow experience to you at a similar quality and lower price. Proudly Made in the USA!
- 300 TC 100% Cotton Cover
- Double Needle Edge Sewing
- 100% Recycled Microfiber Filling
- Light Grey Cord
- Oeko-Tex Certified
We offer free shipping on orders above $100 anywhere in the US.
Machine washable. Tumble dry low. Do not bleach.
Complete Your Sleep Setup
Loved by 500,000+
As Seen In · 50+ Publications
Award-Winning Sleep
Apartment Therapy
Best Overall Pillow
Sleepiverse
Best Luxury Pillow
Oprah Daily
Sleep-O-Wards
PureWow
95/100 Rated
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Over 1 Million Happy Customers
“I've tried so many pillows over the years and nothing has come close to this. The fill is perfectly balanced — not too flat, not too puffy. I'm a side sleeper and I wake up with zero neck pain now. Genuinely the best sleep upgrade I've ever made.”
“My wife bought these after staying at a nice hotel and wanting that same feeling at home. She was right — these are incredible. Soft but supportive, and they've held their shape after months of use. Already bought a second set.”
“I'm allergic to down so I was skeptical, but this alternative is honestly better than any down pillow I've ever slept on. It's hypoallergenic, machine washable, and still feels incredibly luxurious. My dog claimed it as her own the second it came out of the box!”
“Ordered two of these on a whim and now I can't imagine sleeping without them. The loft is perfect and they stay cool all night. My partner even stole one from the guest room.”
The Difference
Why Not Just Grab a Pillow at the Store?
| Feature | FluffCo Down Alternative | Typical Pillow |
|---|---|---|
| Fill | 100% microfiber, no down | Flat polyester fill |
| Cover | 300 thread count cotton | Polyester or low-count cotton |
| Made in | Spun, filled and finished in the USA | Unknown origin |
| Edges | Double-needle stitched, corded | Single seams that leak |
| Feel | Soft, Firm or Extra Firm | One feel fits all |
| Care | Machine wash and dry | Spot clean only |
| Price | From $55 for a Standard | $90 to $129 for hotel quality |
Sizing
Find Your Fluff
Same pillow, three fills. Pick by how you sleep.
| Fluff | Feel | Best for |
|---|---|---|
| Soft Fluff™ | Less fill, more squish | Back, stomach and combination sleepers |
| Firm Fluff™ | More fill, higher loft | Side sleepers |
| Extra Firm Fluff™ | The most fill, barely gives | Side sleepers who want a substantial pillow |
Standard is 20 × 28 in and fits Standard and Queen pillowcases. King is 20 × 36 in.
Good to Know
Questions Before You Buy
Soft, Firm or Extra Firm Fluff™?
Why does it look flat out of the box, and will it stay fluffy?
Is it machine washable?
Does it sleep hot?
Which size do I need?
Is it hypoallergenic?
What if it isn’t right for me?
Shipping and returns
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