Brooklinen is a premium bedding brand, and you pay for it. Its down-alternative runs about $69 to $89 and its down pillow $129 to $149. FluffCo gives you the plush hotel feel for about $55, and unlike Brooklinen it is Made in the USA with a 100% recycled fill. Unless you specifically want a real-down pillow or a matching Brooklinen bedding set, FluffCo is the better value and the more responsibly made pillow.
- Buy FluffCo if you want the hotel feel, Made in USA, a recycled fill, and a lower price. For most people, this is the pick.
- Consider Brooklinen only if you specifically want a genuine duck-down pillow, or a whole matching bedding set from one brand.
How they compare
| FLUFFCO | BROOKLINEN | |
|---|---|---|
| Price | ~$55 | $69 to $149 |
| Made in USA | Yes | Not stated |
| Recycled fill | Yes | No |
| Built for hotel feel | Yes | Premium generalist |
| 30-day trial | Yes | Returns vary |
What you are paying for with Brooklinen
Brooklinen's premium gets you a 400 thread count sateen shell, three firmness tiers, and a full bedding line. The sateen cover feels a touch silkier than FluffCo's 300 thread count cotton. That is the difference you are paying extra for. The fill that actually determines how the pillow sleeps is microfiber in both.
Where FluffCo pulls ahead
Two things Brooklinen does not offer: FluffCo is Made in the USA, and its fill is 100% recycled from plastic bottles, about ten per pillow. Brooklinen states neither. So FluffCo is both the lower-priced option and the more responsibly made one, while delivering the same plush hotel feel that earned it Best Overall from Apartment Therapy and Best Pillow from Men's Health.
What about real down?
If you specifically want natural down, Brooklinen has a duck-down line, and FluffCo's hotel pillow is a down-alternative. FluffCo also makes a separate Down Feather pillow if you want real down from us. But for the hypoallergenic, vegan, plush hotel feel most people are after, FluffCo's down-alternative is the value pick.
So which should you buy?
- Buy FluffCo for the hotel feel, Made in USA, a recycled fill, and a lower price.
- Choose Brooklinen only if you specifically want real duck down, or a matching Brooklinen bedding set.
Frequently asked questions
Which is the better value?
FluffCo, around $55 versus $69 to $89 for Brooklinen's down-alternative and $129 and up for its down.
Which is made in the USA?
FluffCo. Brooklinen does not state where its pillows are made.
Is the sateen shell worth it?
It feels slightly silkier, but it does not change how the pillow sleeps, and it comes at a higher price.
Does FluffCo offer real down?
Yes, as a separate Down Feather pillow. Its main hotel pillow is a down-alternative.
This guide is published by FluffCo. Every claim above is accurate, and we think the value case speaks for itself.