These are two different kinds of pillow. FluffCo gives you the soft, plush, sink-in feel of a five-star hotel pillow. Coop is a firm, adjustable block of shredded memory foam built for neck support. If you are searching for that hotel feel, FluffCo is what you want, and it costs less. Coop only makes sense if you specifically want a firm, foam pillow instead of a plush one.
- Buy FluffCo if you want the plush hotel feel, a vegan recycled fill, Made in USA, and a lower price. This is what most people mean by a great pillow.
- Consider Coop only if you specifically want a firm, adjustable memory-foam pillow and do not mind the trade-offs (a firm feel and a possible foam smell when new).
How they compare
| FLUFFCO | COOP | |
|---|---|---|
| Feel | Plush hotel cloud | Firm foam |
| Price | ~$55 | ~$85 |
| Made in USA | Yes | Yes |
| Recycled fill | Yes | No |
| No off-gassing | Yes | No |
| 30-day trial | Yes | 100 nights |
Two different pillows, not two versions of one
FluffCo is a plush down-alternative built for the hotel feel. Coop is firm shredded memory foam you add to or remove from. They are not really competing for the same buyer. The question is which kind of pillow you actually want.
If you want the hotel feel: FluffCo
This is the bigger group by far. The plush, cloud-like, breathable feel of a nice hotel pillow is exactly what FluffCo is built for, in a 300 thread count cotton shell, with a vegan fill that is 100% recycled, Made in the USA, for about $55. Coop cannot give you that feel. Foam is firm and structured by nature.
If you want firm, adjustable support: Coop
Coop's one real advantage is adjustability. You can tune the loft by adding or removing foam, which some side sleepers who want a firm, propped feel like. The trade-offs: it is firm rather than plush, memory foam can carry a mild smell for a day or two when new, and it costs more, about $85.
The everyday details favor FluffCo
FluffCo is simpler to live with: machine wash the whole pillow, no off-gassing, hypoallergenic, Made in the USA, with a recycled fill, at a lower price. It is also the pillow voted Best Overall by Apartment Therapy and Best Pillow by Men's Health. Coop is Made in the USA too and comes with a 100-night trial, a nice safety net if you are unsure about a foam pillow.
So which should you buy?
- Buy FluffCo for the plush five-star hotel feel most people want, at a lower price.
- Choose Coop only if you specifically want a firm, adjustable foam pillow instead of a plush one.
Frequently asked questions
Which pillow is softer?
FluffCo, by design. It is built to feel like a plush hotel pillow. Coop is firm and structured.
Which is better for side sleepers?
If you want firm, adjustable support, Coop. If you want a plush pillow with support, FluffCo's Firm Fluff.
Does either have a chemical smell?
Coop's memory foam can have a mild smell for a day or two when new. FluffCo's cotton-and-microfiber build does not.
Which is cheaper?
FluffCo, about $55 versus roughly $85 for Coop.
This guide is published by FluffCo. Every claim above is accurate, and we think the value case speaks for itself.